Mobile Accessories

Mobile Accessories

Mobile Accessories 


According to a recent study from ABI Research, sixty six percent of revenues earned from mobile phone accessories are generated in the aftermarket. This percentage is only expected to grow with time, following a market trend to move more and more accessories "out of the box" and onto retailers' shelves according to ABI research. "Mobile operators and mobile phone vendors see that the only return from including a subsidized accessory included in the mobile phone box is customer satisfaction," comments industry analyst Michael Morgan. "While that isn't without some intangible value, on the retail shelf a mobile phone accessory is a high-margin product that will generate actual income."

ABI research studied mobile phone accessories market

Because of that, aftermarket mobile phone accessories will also show faster growth rates than those included "in-box." The currently most popular aftermarket mobile phone accessories are memory cards and protective silicone carrying-cases or sleeves. Both result from the popularity of smartphones: their multimedia capabilities often demand extra memory capacity, and their high value encourages owners to take better care of them. This latter trend has clearly been initiated and driven by Apple's iPhone.

Mobile phone accessories market differs per region

Protection takes on even greater importance in some emerging markets, where most owners intend to resell their mobile phones when they upgrade. Other regional factors in the accessories market are culturally determined, says Morgan: "While the belt-clip style of mobile phone 'holster', for example, is popular in North American and Western European markets, Asian consumers tend to prefer wrist- and neck-straps which provide greater visibility for the mobile phones of the fashion-conscious, at lower cost." Fast-growing accessory groups include Bluetooth headsets and wired headsets for music listening, while others such as add-on GPS receivers are in decline as their functions are progressively moved into the mobile phone itself.

ABI research 'mobile phone accessories' study

ABI Research's "Mobile Phone Accessories" study found on the website of ABI research focuses on key mobile phone accessories and the market for these products, including in-depth analysis for both in-box as well as aftermarket mobile phone accessories. It also examines key market drivers and barriers to growth, technological trends, and future market potential for mobile phone accessories. The report forms part of two ABI Research Services, Mobile Devices and Short-Range Wireless, which also include other Research Reports, Research Briefs, Market Data, an Online Database, ABI Vendor Matrices, ABI Insights, and analyst inquiry support.

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